I had fun reporting and writing about Petticoat Fair, the lingerie outfit run by three generations of an Austin family.
Yet it is almost impossible for me to rid my mind of associations with the the 1960s sitcom “Petticoat Junction.”
So you can bet that some day I’ll slip and call the boutique by that name instead.
Here’s an excerpt from the story:
“In 1963, the sitcom “Petticoat Junction” first aired on CBS.
The show about a rustic railroad hotel run by a steadfast matron, her lazy uncle and her three voluptuous daughters ran for seven seasons, yoked in American minds with “The Beverly Hillbillies” and “Green Acres,” two other shows that riffed on the juncture between rural and urban ways.
In 1964, Petticoat Lane opened on Austin’s Guadalupe Street. The Andrews family, headed by Bob and Betty Sue, were already running two dress shops on the Drag. Their new idea, later redubbed Petticoat Fair, was a full-service boutique selling just women’s undergarments.
It still thrives today, now as a one-of-a-kind shop with extensive dressing rooms in the Northcross Center off West Anderson Lane.
Early on, the sitcom’s insistent theme song — “lots of curves / you bet / even more / when you get / to the junction / Petticoat Junction” — echoed in the ears of their Austin customers.
“It was funny,” Betty Sue says. “Customers would make their checks out to Petticoat Junction.”